It all began in 2004 when Los Angeles native and former DJ, Eric Espinoza, said fuck mainstream fashion and started hand-sewing, dyeing and screen-printing clothes for both himself and his friends. Espinoza’s leading-edge designs quickly took off and UNIF (Ur Not In Fashion) Clothing was born.
Influenced by all things subversive, UNIF’s concepts are a collision of LA’s EDM party scene and gritty underground grunge/death metal/punk. Infuse that with a discernible amount of political and pop-culture satire, and you’ve got the neon-hued icing atop the spike-embellished UNIF cake.
Move over, Lita. There is a bigger, badder bitch in town and she’s got hell in her eyes.
Their graphic tees are quick-witted and perfectly distressed. Their cut-and-sew pieces are filling a void in the market that cannot be found elsewhere. They’ve landed a spot as editor’s pick from Elle Magazine and can be seen in just about every SS12 designer Lookbook.